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Web Development · Marketing Systems · Manchester

Build — websites that win work.

Custom websites, launch assets, and marketing systems for businesses that need sharper design, cleaner tech, and more qualified enquiries.

01 / BuildCustom websitesNo builders
02 / ConvertFunnels & landing pagesLead focused
03 / OperateSEO, CRM & automationBuilt to run
See the System→ Book a Strategy Call↗
01 — What We Build

The website, the marketing layer, and the system behind both.

No scattered assets. No template handover. We build the visible website and the practical machinery that turns visitors into enquiries.

Build / 01

Custom website interface

Premium page design, responsive development, CMS editing, fast loading, and clear conversion paths.

WordPress · Shopify · HTML
Market / 02

Launch content & campaign assets

Hero visuals, social creative, landing pages, lead magnets, and copy built around the same offer.

Motion · Ads · Copy
Operate / 03

Lead capture & business tools

Forms, quote paths, booking links, CRM handoff, SEO foundations, analytics, and post-launch support.

CRM · SEO · Analytics
02 — Business Asset System

A proper website does more than sit there. It moves the buyer.

The build is organised around one clean path: earn trust, clarify the offer, capture the right details, and make follow-up easier.

01

Visitor lands

First impression, positioning, credibility, and proof in the opening viewport.

02

Offer clicks

Clear service logic, pricing cues, process, FAQs, and reasons to enquire.

03

Action chosen

Demo booking, quote request, contact form, call link, or campaign landing page.

04

Lead qualified

Project type, budget, urgency, location, and notes arrive with the enquiry.

05

Follow-up runs

CRM, email, analytics, support, and iteration keep the system useful.

03 — Delivery Stack

Strategy, interface, code, and marketing. One accountable build.

The reorganisation is simple: every section on the site should answer what we build, how it works, and why a business owner should book the call.

Core Method

We design the front end of the sales conversation.

Offer architecture, page flow, visual system, CMS build, conversion copy, campaign assets, and post-launch support are treated as one product.

  • DiscoveryOffer / Audience
  • PrototypeBrowser-first
  • BuildCMS / Performance
  • LaunchSEO / Tracking
Design

Premium, but usable.

High-impact layouts, motion, and brand visuals without burying the CTA.

Development

Clean, fast, editable.

Hand-coded builds, CMS structure, mobile performance, and maintainable sections.

System 01 / V

Web + Marketing
SYS · 01 / V

Digital Strategy & Offer Architecture

The offer, buyer journey, landing structure, and content logic before anything is designed.

  • Positioning & message hierarchy
  • Conversion journeys
  • Lead capture strategy
  • Launch asset mapping

System 02 / V

Web + Marketing
SYS · 02 / V

Website Design & Development

Premium sites that look bespoke, load fast, and make the next action obvious.

  • Custom WordPress themes
  • Shopify & e-commerce
  • Landing pages & funnels
  • SEO & Core Web Vitals

System 03 / V

Photo + Video + Ads
Visual content hero crop 01FULL
Landing page media Hero visual + offer CTA
Detail crop 02AD VARIANT
Paid social Hook A / 9:16
Texture crop 03WEB CROP
Product section Trust + detail frame
SVC · 03 / V

Campaign Media & Website Assets

Photography, product visuals, launch graphics, and campaign-ready crops planned around the page, the ad, and the next action.

Asset Board · Funnel Web · Ads · Capture

System 04 / V

Video Ads + Landing Pages
Ad Production · SYS 04 / V

Short-form adverts and launch films built to connect the visual hook to the website action.

  • Product reels & reveals
  • Vertical ad edits
  • Hero video sections
  • Hook / CTA variants
SYS · 04 / V

Advert Motion & Paid Social Assets

Short-form content planned for the ad, the landing page, and the follow-up path.

  • Product reels & reveals
  • Paid social cut-downs
  • Hero motion assets
  • Hook and CTA variants

System 05 / V

Web + Marketing
Direction across the site, the offer, and the campaign — one system
instead of disconnected assets. — El-Chez · Strategy Lead, MMXXVI
SYS · 05 / V

Marketing Direction & Launch Assets

For launches that need the website, content, ads, and message to move as one.

  • Launch campaigns
  • Cross-channel asset systems
  • Email & lead capture direction
  • Ongoing creative oversight
09 — Operating Rules

The site has to earn its place.

Every build is judged by clarity, speed, conversion, and whether the business can actually use it after launch.

i. Principle

Conversion First.

Every website we build is structured around a single goal — turning attention into action. Nothing is designed without purpose.

ii. Principle

Clarity Over Clutter.

We remove distractions, reduce friction, and guide visitors to the next step. Clear messaging outperforms "flashy" every time.

iii. Principle

Speed & Performance.

Websites are built to load fast, respond instantly, and work flawlessly on mobile.

iv. Principle

Mobile-First Thinking.

Mobile-first layouts, fast load times, intuitive navigation — designed for how people actually browse.

10 — Live Builds

Real websites, with the system visible.

Each build is presented like a working browser product: page architecture, conversion path, product discovery, and the next action.

alqasrperfumes.com
Al QasrFragrance commerce
Route Shop
Project 012026 · Live
Al Qasr Perfumes

A premium fragrance website built around trust, product discovery, and a stronger first purchase journey.

www.alqasrperfumes.com↗
moresqueparfumshop.com
Flow Editorial
MoresqueContent-led shopping
Project 022026 · Live
Moresque Parfums

Editorial commerce for a niche fragrance house. Content-led shopping, clean navigation, and campaign-ready product pages.

www.moresqueparfumshop.com↗
raufparfums.co.uk
RaufFast product UX
Speed Core
Project 032025 · Live
Rauf Parfums

A direct-to-consumer platform engineered for repeat purchase. Clear UX, strong product voice, fast everywhere.

www.raufparfums.co.uk↗
11 — How a Build Runs

From strategy to launch, without the agency fog.

  1. Strategy~ 1 week

    Map the commercial job.

    Offer, audience, buying friction, lead path, and what the site has to make easier.

    I
  2. II
    Architecture~ 1 week

    Structure the journey.

    Pages, sections, CTAs, capture points, and content hierarchy before the visual system takes over.

  3. Interface~ 2–3 weeks

    Design the working experience.

    High-impact layouts, motion, copy, and responsive states reviewed as functioning browser demos.

    III
  4. IV
    Build~ 2 weeks

    Code the system.

    Custom WordPress or Shopify, tracking, SEO foundations, forms, integrations, and clean CMS editing.

  5. Launch~ 1 week + ongoing

    Ship, measure, improve.

    QA across devices and browsers, indexing, analytics checks, support, and post-launch iteration.

    V
12 — Build Packages

Three ways in.No vague retainers.

CoreEssential
£900
or £300 × 3

A proper foundation for trades, local service businesses, and founders who need a clean, fast website.

  • ✓5-page WordPress site
  • ✓Hand-coded · No Elementor
  • ✓Mobile-first responsive
  • ✓SEO + Google indexing
  • ✓30 days support
Start Core →
ProStandard
£1,500
or £500 × 3

The full web and marketing build. Custom design, motion, brand kit, integrations, and launch-ready assets.

  • ✓Everything in Core
  • ✓Custom design + moodboard
  • ✓Premium animation
  • ✓Brand kit + guidance
  • ✓Booking / CRM integration
  • ✓60 days support
Start Pro →
RetainerOngoing
£100
per month

For clients who want the site to keep moving. Content updates, SEO maintenance, campaign pages, and fast-turnaround edits.

  • ✓Unlimited content updates
  • ✓Monthly SEO health check
  • ✓Priority response 24h
  • ✓New pages at studio rate
  • ✓Cancel any time
Start Retainer →
Availability · MMXXVI

When can we launch?

Max four active builds — enough to keep strategy, design, development, and support close.

June 2026Full
Slot 01RTB
Slot 02Al Qasr
Slot 03Rauf
Slot 04CutRoom
July 20261 Open
Slot 01Confirmed
Slot 02Confirmed
Slot 03Confirmed
Slot 04Available
August 20262 Open
Slot 01Confirmed
Slot 02Confirmed
Slot 03Available
Slot 04Available
13 — Book a Demo

Buildthe systembehind the brand.

Discovery calls are free, brief and practical. We'll look at the site you need, the lead path behind it, and whether we're the right team to build it.

01Emailcontact@elchezdesigns.com→ 02Telephone+44 0161 564 6490→
03Remote / ManchesterWeb builds · United Kingdom·

—El-Chez SystemsManchester · MMXXVI